Frutura is now B Corp Certified.

Founded in 2021, Frutura is a global sales and marketing platform supplying customers with sustainably grown fruit from farms in the United States and Latin America. And, as the CEO David Krause said in a recent interview:

“Because one of Frutura’s central principles is the championing of ethical and responsible business practices in large-scale farming, being B Corp certified was a priority from the outset.”

But, Mr. Krause admits:

“until we began the process, I didn’t have a full appreciation for the meticulous work it would take over several years.”

One of the core principle of the B Corp movement is that, “What gets measured, gets managed,” and in the beginning Frutura spent much time and effort in establishing baselines

against which to track their performance. Using those baselines, they were able to make advancements in the areas of climate stability, waste reduction and improved water security; they found ways to empower individual growth and to enhance regional well-being--

efforts which they intend not only to sustain but also to build upon.

Congratulations Frutura!